Business is all about communication. In order for a company to operate successfully, effective communication is necessary in both internal written communications and outward, client-facing content.
It’s no secret that a company’s success works from the inside out.
Most businesses are supported by a workforce of diverse individuals, each of whom brings unique talents, skill sets, backgrounds, and perspectives that benefit the business. These integral individuals must work together to ensure operational success.
If the cogs in the business machine (from individual employees to entire teams) can’t communicate effectively, the probability of success decreases. After all, if you can’t communicate within the business, how will you communicate with your clients? Conversely, effective communication within the workforce positively affects business operations and leads to greater success.
Enter…internal communication! Specifically, written communication.
Internal written communication refers to the transmittal of information within an organization. This includes informal modes of transmission like email, as well as more formalized documentation such as policies and procedures. Other common communications include: memos, training guides, employee manuals, job descriptions, style guides, etc.
Effective internal written communication is a valuable tool in the workplace for many reasons.
Conveys professionalism
First, accurate and error-free written communication in the workplace conveys professionalism. It helps you transform your thoughts and ideas into digestible and coherent content. It helps your colleagues understand your message. This in turn creates a dependable, professional environment in which employees can work together to achieve business goals.
Promotes Uniformity and Consistency
In addition to professionalism, written communication promotes uniformity and consistency within a business. This is true for both small businesses and large-scale companies. Uniformity keeps everyone on the same page and goal-oriented, regardless of the variety of projects and tasks that may occur simultaneously in the workplace. Consistency also increases the effectiveness of communication, boosting efficiency and minimizing miscommunication.
Boosts Efficiency
Efficiency is a key indicator of business success. When a company operates efficiently, without duplicating efforts or wasting resources on unnecessary tasks, the whole business benefits. Written communication boosts efficiency by providing a standard method of sharing information at work. Distributing written content, particularly to large audiences, is more efficient than verbal transmission. Reducing the time it takes to share internal messages enables workers to focus on more important tasks.
Reduces Miscommunication
Written communication is a great way to reduce miscommunication. We’ve all heard the phrase, “Get it in writing.” Although a cliché, it’s an important one! Miscommunication can often occur over verbal agreements. When the agreement or discussion is documented in writing, however, the invested parties have the ability to refer back to the documentation for verification.
Provides a Permanent Record
Finally, written communication provides a permanent record. This not only minimizes miscommunication, but ensures business decisions, ideas, changes, projects, etc. are documented and available for access at any time.
Hiring a freelance writer can help you improve your internal written communication to contribute to your overall business success. Check out my available business writing services, or contact me for more information.
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